Once-pioneering influencer marketing agency Gleam Futures recently shut down its talent management arm. Supernova’s Raf McDonnell looks at how it lost its lead in an industry it helped build.
Gleam Futures talent is no more, as Dentsu Aegis closed the doors on the talent arm of the business that it acquired in 2017 last week.
One of the world’s first social talent management agencies, Gleam was founded by Dom Smales in 2010, at the start of the social media talent revolution. Smales saw the potential to monetize social talent through platforms like YouTube, generating substantial ad revenues for the Read full story ›
Source: The Drum
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