Radio giant Global has pinned down Vodafone as the sponsor of Capital’s Summertime Ball for the next three years.
Following a four-year partnership between the brands, the sponsorship has been renewed for another three years.
Furthermore, the partnership will see Vodafone bring an unsigned act to the stage at Wembley to perform as part of the Future Breakers competition.
Alex Conaway, head of brand advocacy, engagement and activation at Vodafone, said: “The partnership has been a huge success with Capital’s Summertime Ball now playing a major role in driving brand engagement for Vodafone.
“This year I’m confident we can build on the great Read full story ›
Source: The Drum
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