Indian home appliance brand Godrej has rolled out a TV campaign to raise awareness about how bacteria can cause allergies among kids and how the problem can be solved with its new washing machine.
The film titled ‘Soch ke banaya hai’ (It has been made after thinking) is conceptualized by Creativeland Asia and opens with children practising a band performance in front of the music teacher and school principal. They are about to begin their performance when a boy starts itching a rash on his arm while another kid starts sneezing.
Soon the entire band is sneezing and scratching through their performance. Read full story ›
Source: The Drum
Industry News