By Open Mic

When it comes to digital advertising, not all impressions are equal. Premium content environments are delivering more for brands, writes IAB UK’s head of research and measurement Elizabeth Lane.

From an early age, we learn the value of making a good impression. In everyday life, it helps to define our choices. It’s why we overdress for job interviews, arrive early for meetings, and come bearing a bottle or bunch of flowers for dinner with friends. Even in our new world of video calls where let’s face it, it’s easy to fall into a habit of ‘top half’ dressing and screen-fatigued smiles, Read full story ›

Source: The Drum