By Thomas Hobbs

The latest figures show that propensity to make a big purchase increased by six points in January to +6, a rate 15 points higher than January 2014 and the highest level since June 2007; before the recession made its impact.

The survey’s headline index rose to +1 in January, matching the highs hit in mid-2014.

The positive figures represents a reversal from December’s nine-month low of -4 as consumers spent carefully over the festive period.

“With less than 100 days before the election, this big jump in the index will be a big boost for the government who will want to boast Read full story ›

Source: Marketing Week