By Kyle O'Brien

Basketball history will be on display during the NBA’s Eastern Conference Finals, thanks to tire maker Goodyear’s well maintained archives.

During Saturday’s Game 3 of the Eastern Conference Finals between the Cleveland Cavaliers and the Boston Celtics, Goodyear – the official tire of the Cavaliers – will unveil a new commercial by GSD&M celebrating its 100-year basketball heritage.

The new creative, titled ‘100 Years,’ showcases Goodyear’s long standing basketball legacy in Northeast Ohio. Airing during NBA programming on ESPN and ABC properties, the commercial features game footage of the Akron Wingfoots: originally a recreation team founded by the workers Read full story ›

Source: The Drum