Google is pushing back against assertions made by the IAB Tech Lab about shortcomings of the search giant’s Privacy Sandbox initiative, the centerpiece of its cookie transition plan. Still, adtech industry stakeholders are eyeing Google’s proposed solution with scrutiny.
Nonprofit digital advertising consortium the IAB Tech Lab last week released a 106-page gap analysis report on Google Chrome’s Privacy Sandbox – the tech giant’s amalgam of APIs and tech designed to provide privacy-safe alternatives to tracking technology like the third-party cookie. The report details what the consortium sees as foundational problems with the initiative, including challenges with advertising effectiveness, media measurement, Read full story ›
Source: The Drum
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