Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Google consolidates European operations under Matt Brittin

on Feb 27, 2015 | 0 comments

By John Glenday

Google has streamlined its European arm by promoting its northern European operations head Matt Brittin to oversee the company’s continent wide strategy – including the Middle East and Africa.

Previously the business was split along geographic lines between north and south but will now be treated as a single entity, according to the New York Times, making it one of the search giant’s largest jurisdictions with 742m people.

Google has been moved to act in order to more effectively deal with a series of regulatory complications arising from European accusations that it has been dodging taxes and operates an effective monopoly. It Read full story ›

Source: The Drum