By Ishbel Macleod

Google has ditched its authorship tool, admitting in a Google+ post that it “isn’t as useful to our users as we’d hoped”.

Google authorship allowed journalists and bloggers to link their articles to their Google+ profiles, creating a ‘rich snippet’. This saw the name of the author and their image appearing to the left of the article, making it stand out more from the rest of the articles on the Google search page.

John Mueller, webmaster trends analyst at Google, said: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition Read full story ›

Source: The Drum