By Seb Joseph

Developers may be top of Google’s mind at its I/O conference but the host of products on show, from the overhauled Android system to its Apple Pay rival, could provide food for thought for marketers and their efforts to fully harness mobile media.

The annual conference is traditionally used to state what services developers, marketers and consumers can expect to use moving forward. Unsurprisingly, the focus of this year’s gathering is on mobile with Google keen to stress the potential of its expanding ecosystem through the announcement of five product pushes.

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Source: The Drum