Attendees at Google Performance Summit (the search engine’s annual event for customers of its AdWords and Analytics platforms) were party to a few surprises last week – although arguably nothing that many won’t have seen coming (or at least made perfect sense in hindsight).
The most significant change for most AdWords users covered device-level bidding, giving advertisers much more freedom on the bids they set on mobile devices. Advertisers will soon be able to set individual bid adjustments for desktop, mobile and tablet; a big deal particularly on tablets, which have previously been slimmed down desktop searches.
In a blog post announcing Read full story ›
Source: The Drum
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