Google is set to redesign the interface of its AdWords product as part of a year-long project to better help marketers reach consumers in a mutli-screen world.
It is the first major overhaul of the AdWords interface in the last 15 years and comes at a time of increasing complexity for marketers looking to connect with consumers not just on mulitple devices but through the medium of video and display via YouTube and Search.
The new look incorporates Material Design, the design language that’s at the core of Google apps like Maps, Search, and Gmail.
In a blog posted yesterday Read full story ›
Source: The Drum
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