By John Glenday

Google’s charm offensive to bring advertisers back on side has stepped up a gear with confirmation that the company will begin vetting premium YouTube content.

This follows a wave of concern over inappropriate content which has left Google scrabbling to convince advertisers that it has a handle on the issue.

Going a step further Google will now cast an eye over all content within its elite Google Preferred channels which command premium prices amongst advertisers.

An Alphabet spokeswoman said: “We built Google Preferred to help our customers easily reach YouTube’s most passionate audiences and we’ve seen strong Read full story ›

Source: The Drum