The company announced in a blog post today (26 Feb) that it will begin piloting sponsored search results on Google Play over the next few weeks.
Paid search will allow advertisers to bid on certain search terms such as “coupon app” or “travel app”, much like they do on Google’s web search.
Initially, a limited amount of users will see the ads from a pilot group of advertisers who are already running Google search ads for their apps. This is something the company says that they are looking to expand.
Google says: “We are always looking for new ways to help you get Read full story ›
Source: Marketing Week
Industry News