By Shawn Lim

Google has threatened to pull its search engine out of Australia, but the government is refusing to back down. The Drum explores what this means for advertisers, publishers and consumers.

The impact of Google pulling its search engine out of Australia because of the country’s proposed mandatory code of conduct for tech platforms, would be seismic for publishers and advertisers and would impact the general population significantly.

The Centre for Responsible Technology has found that Google accounts for 51% of all online advertising in Australia while the Australia Competition and Consumer Commission (ACCC) notes that over 90% of Read full story ›

Source: The Drum