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Google's advertisers are not allowed to target 'plus-size' consumers

on Jan 17, 2016 | 0 comments

Google this week issued a note to media buyers using its AdWords platform telling them they can no longer hone their campaigns using the term “curvy” and, or “plus-size.”

Buzzfeed reports that Google this week rejected one clothing company’s Gmail ad because it was targeted at people whose Gmail correspondence contained the words “curvy” and/or “plus-size.”

The initial report contains quotes ad agency WordStream in Google’s alleged disapproval of a client’s Gmail ad from a blog post dated 14 January (which has since been removed). in the post, it alleges that an AdWords customer service representative rejected the ad under the Read full story ›

Source: The Drum