A year after they de-facto declared the death of the cookie, Google unveiled FLoC as their post-cookie solution. Ian Chapman-Banks, CEO and Co-founder, Sqreem Technologies spells it out for the digital ad industry in Asia-Pacific.
After announcing last year that they were officially phasing out cookies, we now know that Google is not building alternative tracking identifiers.
Unveiling their post-cookie solution, Google introduced the Federated Learning of Cohorts (FLoC), an API that intends to deliver relevant ads to consumers by clustering users into large groups, or cohorts, based on their internet activity. Accounts are anonymised and grouped on-device, protecting user information from Read full story ›
Source: The Drum
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