Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening.
To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s new brand platform “Shall we…?”, which was created by Anomaly, is intended to act as an invitation to stop and to enjoy a Gordon’s and tonic.
Each campaign execution has a light-hearted tone with playful messaging and simple visuals that hero a G&T and features Read full story ›
Source: The Drum
Industry News
