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Grab names Dataxu’s James Sampson to its GrabAds leadership team

on Jun 27, 2019 | 0 comments

By Charlotte McEleny

Grab has named James Sampson as its new regional head of strategy and partnerships on GrabAds, as the ride-hailing app builds out its advertiser ecosystem.

Sampson was previously VP and general manager of Dataxu, a business he helped launch into the region after working for the ad tech business originally in its home city of Boston in the US.

For Grab, the move marks a significant strategic shift for the company as it builds on its strategy of becoming a super app, away from purely a ride-hailing business. A major part of this is working with brands to create Read full story ›

Source: The Drum