By Jennifer Faull

Turner Prize-winning artist Grayson Perry took to the stage at Advertising Week Europe in the bold fashion we have come to expect.

“The word creativity has really gritted on me because it’s often used by people who aren’t and say it’s very important,” he claimed.

“A lot of creativity happens in offices that look like boutique hotels. It’s like a recipe for creativity. If you just put the right things together it will happen.”

According to Perry, that recipe includes buzzwords like authenticity (usually used by men with beards who drink craft beer”), eclectic (“if someone says they’ve got elective taste, I Read full story ›

Source: The Drum