The winners of the Great British Diversity Experiment, a cross-industry initiative to tackle the lack of diverse talent in advertising, were announced last night (25 February).
The experiment, founded by Nadya Powell (managing director, Sunshine), Daniele Fiandaca (co-founder, Creative Social), Alex Goat (managing director, Livity), Jonathan Akwue (the new chief executive at Lost Boys) and Laura Jordan-Bambach (creative partner, Mr President), was launched in an attempt to prove the positive impact of diversity in creative teams.
Over 20 diverse teams from different races, sexes, age groups and socioeconomic backgrounds took part in the experiment, with the entries judged Read full story ›
Source: The Drum
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