Ogilvy & Mather, together with Greenpeace Australia, has created an interactive installation in Sydney to raise awareness and drum up public support to fight climate change.
The installation shows a polar bear perched on top of a slowly melting iceberg with a message inviting viewers to commit to supporting the fight against climate change via a donation or signing a petition as part of Greenpeace’s Save The Arctic imitative.
The drips of the iceberg will slowly erode the polar bear’s home until a viewer interacts with the display. The drips then would slow down and freeze in mid-air before flowing against gravity Read full story ›
Source: The Drum
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