By Robin Bonn

Given that agency mergers and acquisitions (M&As) often fail to deliver, would remembering some basic principles make success more likely?

Disciplines are certainly blurring, most obviously in the bunfight-cum-love-in between consultants, service designers and ad agencies. So it’s hardly surprising mergers and acquisitions are all the rage.

Most of it pivots on Accenture’s hoovering spree – from their most recent purchase, Aussie hotshop The Monkeys, to speculation that Deloitte might fight back by snaffling Engine Group, having already bought Market Gravity. We’ve also seen Lucky Generals get into Read full story ›

Source: The Drum