Top of B2B Marketing’s most recent trend tracker was a curious little phrase: growth marketing.
Both agencies and clients put it as the top trend for 2021. But what does it actually mean?
The consensus across the Googlesphere is that growth marketing is a development of growth hacking, focusing on rapid micro-experimentation rather than the traditional model of big campaigns. It is data-driven, looks at the whole customer lifecycle, and is strongly associated with startups.
But in its survey, B2B Marketing defines it more broadly as “strategies that enable marketing to be the engine room for growth for the business”. They Read full story ›
Source: The Drum
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