By Ishbel Macleod

GSK, the science-led healthcare company, is undergoing a digital transformation with the aim of providing a consistent experience across all corporate websites.

Radley Yeldar was appointed to create a new digital framework, which has now been finalised to allow local operating companies to create their own websites while aligning to the global brand and content strategy.

Simon Quayle, digital communications director at GSK, said: “We’ve been delighted with RY’s creativity and their ongoing support, which has allowed us to enhance our audience’s online experience of the GSK story. We can now provide to our local operating companies an easy and simple way Read full story ›

Source: The Drum