Guardian Labs and eBay have joined forces, with the aim to explain to entrepreneurs how to grow and expand business online through a branded content campaign.
The campaign, titled ‘Do Your Thing’, was developed in partnership with MediaCom. It has launched The eBay Doers scheme to offer 15 entrepreneurs the chance to win a ten week mentoring programme with some of eBay’s business figures. Winners will also receive a business building package, including a product photo shoot, as well as additional support and promotion on the eBay platform.
As part of the campaign, a ten-part weekly column online along with in-depth interviews Read full story ›
Source: The Drum
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