Gumtree launches its above the line campaign today (15 January) following on from last week’s major rebrand as the site strives to put itself at the forefront of digital innovation.
The campaign ‘Opportunity starts on Gumtree’ was created by Fold7, and is the first of a series of ads created by the agency. It tells the story of a father who buys his daughter a piano on Gumtree.
The 30-second ad launches on Monday (18 January) across Channel 4, Five and Sky. It will also appear in cinema ads for The Danish Girl, In The Heart of the Sea and Read full story ›
Source: The Drum
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