It is the largest ever broadcast sponsorship deal for the classifieds website as it looks to drive awareness of its Motors Marketplace to people hunting second-hand cars.
The idents will feature during the opening, breaks and closing credits of all 38 Barclays Premier League live matches on BT Sport as well as all repeats, preview and review programmes.
It will also be activated across BT Sport’s broadcast, online and mobile app platforms, cross-promoted on Gumtree’s owned platforms as well as activated via social media competitions throughout the football season.
Hannah Wilson, head of marketing at Gumtree said: “BT Sport has a fantastic reputation Read full story ›
Source: The Drum
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