Cycling and motoring retailer Halfords is to launch its Wiggins range of children’s bikes, inspired by Sir Bradley Wiggins, with help from marketing agency Chapter.
The range boasts 10 different models, each named after a stage town from the 2012 Tour de France, which Wiggins won.
Chapter was appointed to develop the range research, planning and design development with creative thinking, linked to the Halfords’ ‘You Can Fly’ brand strategy inspired by the personality and attitude of Wiggins himself.
Karen Bellairs, marketing director at Halfords, said: “We were thrilled to team up with Olympic, World and Tour de France champion and hero Sir Read full story ›
Source: The Drum
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