Halfords’ marketing activity will now run under the strapline ‘For Life’s Journeys’, it has revealed, ahead of a push in the coming year as it looks to re-establish the brand among cyclists following a testing year which recently saw half-year pre-tax profits slump 6.3 per cent.
The brand’s newly instated chief executive Jill McDonald recently introduced the next phase of its turnaround strategy, which it has dubbed ‘Moving Up a Gear’, and said would focus on improving customer service and experience through better use of data.
As part of the strategy it also looked at its brand purpose and framework Read full story ›
Source: The Drum
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