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Halifax and MEC augment ‘Make Your Move’ campaign with Google Maps digital display ads

on Sep 30, 2014 | 0 comments

By James Doleman

Halifax has announced a digital extension of its ‘Make Your Move’ campaign in partnership with MEC.

The initiative, aimed at both first-time buyers and home movers, will use Google Maps to display expandable display ad formats to provide potential home buyers targeted information on 20 local services, such as schools, hospitals and cafes, around the property they are looking to purchase.

Rachael Boughen, senior marketing manager at Halifax, said: “Partnering with Google enables us to present consumers with useful, relevant content at key moments of their property search” adding: “with such a targeted campaign, we’re able to enhance and add value Read full story ›

Source: The Drum