By John Glenday

Cinema legend Harvey Keitel is the unlikely face of insurance provider Direct Line’s latest television campaign, which also marks a significant brand overhaul.

Devised by Saatchi & Saatchi the piece sees Keitel reprise his role as Winston Wolf from the cult classic Pulp Fiction as he ‘fixes’ the insurance difficulties of a suburban family.

Debuting during ITV’s X-Factor tomorrow night the spot opens with the line ‘I’m Winston Wolf, I fix problems’ and is geared toward communicating Direct Line’s ‘We’re on it’ proposition.

This concludes by laying down the gauntlet to rival insurance providers, asking ‘Can your insurance do that?’

Kerry Chilvers, brand director, Read full story ›

Source: The Drum