By Sarah Vizard

The app is available on iOS and Android and allows customers to accrue points for every pound they spend in store which can be converted into either money to spend in store or treats such as dinner at the Oxo tower.

Unlike more traditional point-based schemes, however, users will also receive “surprises” such as extra points, flash sales and perks such as free cups of tea depending on how much they spend. The type of perks will be determined by which “tier” shoppers fall into based on their quarterly spending habits – silver, gold, platinum or black.

Speaking to Marketing Week, Harvey Read full story ›

Source: Marketing Week