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Has Apple lost its mojo and what does that mean for advertisers?

on Jul 25, 2017 | 0 comments

By Gavin Stirrat

For as long as I’ve worked in mobile, and some time beforehand, I would have called myself an Apple fanboy. From the very first iPhone, I’ve diligently upgraded through to the iPhone 6s plus. I’ve owned iMacs, Macbooks, iPads and the Apple Watch, because they all felt like the best in class devices. Indeed, Apple has said in the past that they are not always the first to do something, but they aim to be the best. Take for example the recently announced HomePod, the smart home speaker designed to compete with <a target=_blank href="http://www.thedrum.com/topics/amazon-echo" Read full story ›

Source: The Drum