By Luke Hodson

Growing up in the ’90s, my loyalty to Nike never wavered, says Luke Hodson of agency the Nerds Collective. But now, he’s second-guessing the future of the swoosh.

I recently went to Size?, a trend-focused trainer retailer, and I couldn’t believe how little the Nike presence was on the shelves. Nearby, competitor JD was still flying the Nike flag. But that’s a retailer serving a consumer group predominantly in the later part of the trend cycle. Things could get a lot worse if other retailers follow the more fashion-forward Size? and step away from Nike’s offerings.

Nike has been Read full story ›

Source: The Drum