It’s been coming for a while, but Virtual Reality (VR) may have finally arrived. What just last year seemed out of reach for the average consumer is now right in front of us. It’s speaking to us. We’re considering the possibilities. And it’s exciting.
Of course, you still have the pioneers (Oculus) and high quality experiences (HTC) on offer – at a price – but there’s also the entry level Google Cardboard and lots in-between.
VR is expected to grow exponentially in 2016, with a number of industries already exploring the marketing potential of VR platforms. Lexus, for instance, is offering prospective Read full story ›
Source: The Drum
Industry News