In our multi-channel media world, we see a ‘paradox of time online‘. People spend more time online (an increase of 100 per cent in just over 10 years) and willingly engage with branded content if it is purposeful and high quality. Meanwhile, we also devour short-form video, churn out snaps and tweets, and demand instant answers on where to go and what to buy.
Brands are expected to meet demands precisely and relevantly ‘in the moment’, but also to have meaning and a wider purpose. Nowhere is this paradoxical dance between long-term, brand-building, ongoing CRM activity, (associated Read full story ›
Source: The Drum
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