The magazine industry has a “huge perception issue” when it comes to articulating the value of its channel to clients that is proving to be a “big job” to change, according to Hearst UK’s group commercial director Ella Dolphin.
Speaking at Advertising Week Europe today (26 March) alongside execs from Channel 4, Global Radio and News UK, Dolphin admitted that magazine media is partly to blame for the miss-understanding around the influence the medium has in today’s fragmented media space, but attributed this to the paradigm shift seen in publishing in recent years.
“We have a huge perception issue and I’ll Read full story ›
Source: The Drum
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