The brand claims the internally developed “Sol Search” platform is a big bet in its efforts to target the time-conscious “30-year-old guy” who can’t be reached through TV advertising and traditional marketing methods.
The business admits that many places listed by the search engine won’t be selling the Sol beer, but the brand plans to use the tool to identify the types of places they should be housed in.
The Sol Search tool began with 20 ideal café, bar and restaurant locations selected with the help of content partner Monocle. It then used these results to generate similar listings, pulling reviews from Read full story ›
Source: Marketing Week
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