Heineken has teamed with 30 partner bars across London to offer consumers the chance to win a free cab ride in the latest activation of its Open Your City campaign.
The beer brand is set to run the Star Cabs competition on the first Saturday of every month until the end of the year, offering winners a cab journey across London to another venue.
Consumers who purchase a pint of Heineken will receive a complimentary branded wallet encouraging them to download the Star Cabs app at one of the 30 participating venues.
Awareness of Star Cabs will be raised through a combination of Read full story ›
Source: The Drum
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