The ketchup giant is hoping the power of its fans can convince restaurants to swap out generic alternatives.
‘Tip for Heinz’ calls on the American public to add a $1 tip to Heinz and then take a picture of the receipt and upload it to Instagram with the hashtag #TipforHeinz and #sweepstakes or submit it on www.tipforheinz.com. Heinz will then pick up the cost of the $1 tip plus the restaurant tip, up to $20, and for a lucky few the brand will pay the full bill.
Heinz has put aside $125,000 to hand out during the campaign, which kicks Read full story ›
Source: The Drum
Industry News