By Doug Zanger

HelloFlo, the breakout women’s health brand that creates one-of-a-kind, brand-sponsored care packages (dubbed on the site as “kits for your ladybits”) to support women and girls through transitional moments, has been acquired by leading women’s media company SheKnows Media. Post-acquisition, HelloFlo will become SheKnows Media’s flagship women’s health platform. The deal is set to close in April 2016 and financial terms were not disclosed.

“HelloFlo is a great addition to our brand portfolio, as it satisfies a considerable need in the marketplace for a credible-yet-approachable women’s health source,” said Philippe Guelton, SheKnows Media’s chief executive officer. “Naama (Bloom — HelloFlo’s founder) Read full story ›

Source: The Drum