Hendrick’s Gin concluded its unusual Valentine’s Day campaign in which it offered the love-struck gin lovers of Singapore a chance to buy cucumber-themed gifts.
The campaign, by Iris Singapore and titled ‘A Most Unusual Valentine’s’, ran for the weeks leading up to the day, largely through social, digital and PR, ultimately leading people to a special e-commerce site on Lazada where people could buy the gifts.
The gifts included several styles of flower bouquets that included cucumbers as the main decorative piece. According to the announcement, these ranged from “The Solo – a proud one-cucumber bouquet, to Read full story ›
Source: The Drum
Industry News
