By amit bapna

After a long wait, there is an air of festive excitement, and businesses across various consumer categories are hoping to make the most of this much-needed positive sentiment in the post-pandemic world. The Indian consumer is also equally excited and getting ready to spend, with the major local festivals – Navratri, Dusshera, and Diwali – round the corner in the coming weeks.

To make the most of this exhilaration, leading players – both online as well as offline – have launched their discount sales in India in a big way. According to a recent Forrester report, the Indian festive Read full story ›

Source: The Drum