By Awards Analyst

Ogilvy PR won the ‘Corporate social responsibility’ at The Drum Awards for PR 2021 with its ‘Joy of sex in later life’ campaign for Relate. Here, the team behind the winning entry reveal the secrets of this successful project…

The challenge

Your grandparents might be doing it right now. Your Auntie and Uncle. Your neighbours too. Not only are they being intimate and having sex, they are loving it.

But 80% of us in the UK don’t want to talk about sex and intimacy in later life. We prefer to think that older people simply aren’t ‘doing it’. But what if that Read full story ›

Source: The Drum