By Mark McDermott

Nowadays, house parties can be attended by millions across the globe via livestream. Mark McDermott of Amplify explains how they can offer a great branded experience – and how to host a good one.

In LA, urban sprawl, limited public space, and a patchwork of tight communities mean house parties have always been part of everyday life. Depending on where you live, they might look and feel totally different. What defines and binds them is specificity.

House parties flourished in the 90s and acquired new currency during the pandemic, when backyards and parks, porches, and parking lots were the only places Read full story ›

Source: The Drum