Water brand Highland Spring has begun a six-month £5m marketing push dubbed Brave By Nature, which will be spearheaded by an ad showcasing the drink’s home country of Scotland.
Created by agency of record Whitespace, the currently under-wraps spot features a ‘James Bond-esque’ figure parachuting into the Scottish scenery, before embarking on a high-speed run and jump onto a speeding train. In the reveal, it becomes clear this all took place in the man’s imagination, and he has in fact simply made it onto a commuter bus in Edinburgh.
Proud of his achievements, he naturally takes a glug Read full story ›
Source: The Drum
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