Retailer H&M has again gone all in with its Christmas campaign, enlisting Jesse Williams and Nicki Minaj as caring parents to a restless young girl who cannot sleep. She instead demands a bedtime story.
The creative sees Williams’ father character improvise a bedtime tale for his daughter. Very quickly it becomes surreal with the inclusion of black holes, parallel dimensions and an evil Father Christmas who steals presents.
The three-minute ad called ‘A Magical Holiday’ comes from Swedish agency Forsman & Bodenfors and also stars John Turturro as evil Santa (who is quickly rewritten as Santa’s evil brother after some disbelief Read full story ›
Source: The Drum
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