By Wes Morton
What does 2025 hold? Wes Morton at Creativ Strategies shares his thoughts on the trends set to shape the coming months – and reviews his predictions for last year.
An expansive wave of change driven by novel AI tech, shifting media consumption, and continued advertising business transformations looks set to make 2025 one of the most turbulent years ever for our industry.
Here are the seven advertising trends that I believe will impact our industry the most in the year ahead. Buckle up, adland.
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Source: The Drum
Industry News
