By Sarah Vizard
The beauty section of the website will be fundamentally different from the main site, including more information on products including their provenance, the stories behind the ranges and the ingredients. It will include new products such as its ‘Skincere’ facial skin range that has 100% natural ingredients and a new vegan nail varnish.
Lysa Hardy, chief commercial officer at Holland & Barrett, believes there is a real opportunity for the brand in beauty, particularly around the festive season.
“There is an opportunity in the market to do something around feeling good and looking good and doing it naturally. There is growing demand Read full story ›
Source: Marketing Week